Jony Ive, the designer of the iPhone, leaves Apple. The famous designer, who worked with Steve Jobs on the iMac, the iPod and the iPhone, will start his own business. Apple will be one of its main customers.
In an interview with the Financial Times, Jony Ive said he thought it was time to leave because he recently completed important projects, including the new Apple Park headquarters, which officially opened a few days ago. weeks. He says he has " a very clear sense of the health and vitality of the design team " at Apple.
" In fact, I look forward to contributing in a different way to projects that we have been working on together since, in some cases, many years, " he continues. " Even though I will not be an employee, I will still be very involved, I hope for many, many years to come. It is a natural moment to accomplish this change. "
In 2015, four years after the death of Steve Jobs, he was promoted to the newly created position of Director of Design, which extended his field of action to the style of the Apple stores and the layout of the new headquarters of the company.
The departure of Jony Ive comes at a key moment for Apple, while software and services are becoming increasingly important for the company. Apple still sells millions of iPhones every quarter, but sales are not as high as before. People keep their devices longer, hence the importance of offering them services that generate monthly revenue.
And while Apple has made augmented reality, mobile payments, streaming music and other areas a top priority over the last two years, design remains a key part of the company's products. The maintenance of high standards in terms of aesthetics will undoubtedly be scrutinized with attention when the release of the brand new hardware news.
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| Jony Ive, the designer of the iPhone, leaves Apple |
Jony Ive, director of design at Apple, will leave the company later this year to launch his own creative studio. Although he is distancing himself from the apple firm, he will continue to work with Apple on various projects. " Apple will continue to benefit from Jony's talents by working directly with him on exclusive projects and the ongoing work of his brilliant and passionate design team ," said Apple CEO Tim Cook.
In an interview with the Financial Times, Jony Ive said he thought it was time to leave because he recently completed important projects, including the new Apple Park headquarters, which officially opened a few days ago. weeks. He says he has " a very clear sense of the health and vitality of the design team " at Apple.
" In fact, I look forward to contributing in a different way to projects that we have been working on together since, in some cases, many years, " he continues. " Even though I will not be an employee, I will still be very involved, I hope for many, many years to come. It is a natural moment to accomplish this change. "
The rebirth of Apple in the 1990s
Jony Ive contributed to Apple's resurgence after co-founder Steve Jobs took over the company in 1997. He helped found the iMac , the MacBook family and the iPod player . But it was obviously the iPhone that was its greatest success, turning Apple into one of the most powerful and profitable companies in the world.In 2015, four years after the death of Steve Jobs, he was promoted to the newly created position of Director of Design, which extended his field of action to the style of the Apple stores and the layout of the new headquarters of the company.
The departure of Jony Ive comes at a key moment for Apple, while software and services are becoming increasingly important for the company. Apple still sells millions of iPhones every quarter, but sales are not as high as before. People keep their devices longer, hence the importance of offering them services that generate monthly revenue.
And while Apple has made augmented reality, mobile payments, streaming music and other areas a top priority over the last two years, design remains a key part of the company's products. The maintenance of high standards in terms of aesthetics will undoubtedly be scrutinized with attention when the release of the brand new hardware news.
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