A special iPhone for China with a fingerprint reader under the screen? The idea would be to offer a more affordable iPhone to better compete with Chinese manufacturers.
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| A special iPhone for China with a fingerprint reader under the screen? |
In a context of exacerbated competition, Apple would consider launching a calibrated iPhone for the Chinese market with a lower tariff position. Apple has benefited for years from its popularity to sell its products at a high price, but the situation is becoming more complicated, in the Middle Kingdom sales fell by 20% in the last quarter of 2018. And in Last January, Tim Cook indicated that the prices of the new iPhone could be a drag on the purchase.
The time would have come to adapt the strategy to the market. This iPhone would be devoid of Face ID recognition system, too expensive. It would be replaced by a fingerprint reader under the screen. Until now, this technology was only compatible with OLED tiles, but the Chinese manufacturer BOE managed to develop a system for LCD panels. Apple could very well adapt this technology on an "iPhone XR" in order to modernize it, without exploding the costs of development and R & D.
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